Web analytics and business process optimisation (BI)

We help businesses to systematise data and make informed management decisions based on analytics. We collect information from different systems into a single database and visualise key indicators using interactive dashboards. We assist in the transition to domestic and open-source tools for business analysis.

QLead offers services in the field of web analytics, conversion optimisation, KPI setting and finding growth points. We use proven methods and tools to make your business processes more transparent and efficient.

Web analytics

Systemic data analysis allows you to understand how your audience interacts with your site, where traffic comes from, and what elements need improvement. Based on this data, recommendations on how to improve your site are formed.

Conversion Rate Optimisation (CRO)

Increasing conversions involves detailed analysis of user behaviour, testing hypotheses and implementing changes to achieve better results. Optimisation can affect the site structure, content or the design of feedback forms.

Setting and tracking KPIs

Clearly defined and correctly configured key performance indicators (KPIs) help you objectively evaluate the results of your marketing campaigns and make data-driven decisions.

Searching for growth points

Finding points of growth involves identifying new business opportunities. This may include improving existing processes, expanding the target audience or increasing the effectiveness of current advertising campaigns.

QLead’s analytics and optimisation services enable businesses to make informed decisions, improve process efficiency and achieve planned goals.