Advertising in the Odnoklassniki social network

Odnoklassniki (ok.ru) is a social network with a wide and active audience, suitable for promoting goods and services aimed at an adult solvent audience.

According to recent research:

• It has a monthly audience of over 50 million users.
• Main age groups: 25-34 years old and 35-44 years old (27-28% of the audience each).
• Users actively interact in groups and use the platform to socialise.

Advertising in Odnoklassniki allows you to effectively promote everyday products, services and brands. The platform offers a variety of advertising campaign formats, including promotional posts, videos, banners and native integrations.

Promotion options in Odnoklassniki

Our team is ready to offer you several formats of advertising in ok.ru.

Promopost

This format helps promote your company’s group or posts. Promotional posts are shown not only to current subscribers, but also to potential audience, which allows you to attract new subscribers or customers. Advertising is set up according to the principles of targeting and retargeting, which increases its effectiveness.

Video adverts

Autoplay videos are one of the most memorable formats. This format requires a group, as the post with the video is published in your account. In the settings you can take into account the interests, income and other parameters of the audience. Video ads are especially effective for promoting new products or services.

Hidden topics

The format allows you to show entries only to a certain group of users. You can customise ads by age, region, interests or other parameters. This type of advertising is ideal for highly segmented campaigns.

Advertising in apps

Promotion through apps in Odnoklassniki helps to increase brand awareness. Advertising can be embedded in the game space or other elements of the app, making it unobtrusive but effective.

Canvas

Canvas is a tool that allows you to create full-screen promotional offers with interactive content. This format allows you to place videos, sliders, panoramic photos, text and buttons to go to the site. The user clicks on the post and is taken to the page with your offer.

Advertising via MyTarget

Advertising via MyTarget allows you to place banners under the main navigation menu. This is a graphic advert that does not require you to create a group or an account in Odnoklassniki. This format is suitable for short messages or promotions.

Why choose QLead for advertising in Odnoklassniki

The QLead team develops strategies tailored to your target audience. We help you choose the optimal advertising formats, set up and regularly monitor campaigns. You will get maximum return on your investment by attracting interested users to your page or website.

Contact us to order advertising in Odnoklassniki and successfully promote your business.